WELCOME
This site is a reflection of my interests, style, and the kind of work I enjoy creating. From interactive stories to visual projects, everything here is meant to show how I see the world and how I bring that perspective into my work.
This site is a reflection of my interests, style, and the kind of work I enjoy creating. From interactive stories to visual projects, everything here is meant to show how I see the world and how I bring that perspective into my work.
ABOUT ME
Hi, I’m Raina! I’m a junior advertising major at Syracuse University, and a former fashion student who made the switch to follow my passion for blending creativity with strategy. Right now, I’m diving into everything from interactive design to strategic research, with hands-on experience at TNH (our student-run ad agency) and an upcoming media internship with GroupM in Chicago.
I’m especially interested in the fashion and healthcare industries, and my latest obsession is sensory marketing—how brands can create deeper emotional connections through multi-sensory experiences. I’m excited to keep growing in the media space and see how strategy comes to life across different platforms.
Outside of work, I love colorful things—whether it’s scrolling through interior inspo or designing my own space. You can also find me watching a new show, reading a romance novel, or searching for the perfect strawberry matcha latte.
EXPERIENCE
TNH Advertising Agency
Junior AM | Syracuse, NY | August 2024 - Present
Coordinate weekly client communications and internal meetings to keep creative and strategy teams aligned • Manage 5+ projects under tight deadlines while balancing full-time coursework, consistently delivering work on time • Contributed to a 15% increase in projected audience engagement through strategic planning and targeted messaging
Junior AM | Syracuse, NY | August 2024 - Present
Coordinate weekly client communications and internal meetings to keep creative and strategy teams aligned • Manage 5+ projects under tight deadlines while balancing full-time coursework, consistently delivering work on time • Contributed to a 15% increase in projected audience engagement through strategic planning and targeted messaging
Advertising Research and Planning Course
Advertising Analyst | Syracuse, NY | January 2025 - Present
Led a semester-long research project analyzing Skims’ digital advertising strategy, focusing on consumer behavior, brand engagement, and ad effectiveness • Designed and conducted qualitative interviews and quantitative surveys with 75+ participants, gathering insights on Gen Z media habits and purchase drivers
Advertising Analyst | Syracuse, NY | January 2025 - Present
Led a semester-long research project analyzing Skims’ digital advertising strategy, focusing on consumer behavior, brand engagement, and ad effectiveness • Designed and conducted qualitative interviews and quantitative surveys with 75+ participants, gathering insights on Gen Z media habits and purchase drivers
Raina26r @Depop
Entrepreneur | Grayslake, IL | April 2023 - Present
Generated over 50 sales by creating and managing an online store using effective sales and marketing strategies • Designed and executed Instagram marketing campaigns, increasing traffic and contributing to 15–20% of total sales
Entrepreneur | Grayslake, IL | April 2023 - Present
Generated over 50 sales by creating and managing an online store using effective sales and marketing strategies • Designed and executed Instagram marketing campaigns, increasing traffic and contributing to 15–20% of total sales
Free People
Stylist | Skokie, IL | March 2022 - December 2023
Collaborated with team members to achieve store sales goals, contributing to a 10% increase in monthly sales • Provided exceptional customer service by assisting customers with product selection and answering questions, resulting in a 25% increase in customer satisfaction ratings based on feedback and driving repeat business
Stylist | Skokie, IL | March 2022 - December 2023
Collaborated with team members to achieve store sales goals, contributing to a 10% increase in monthly sales • Provided exceptional customer service by assisting customers with product selection and answering questions, resulting in a 25% increase in customer satisfaction ratings based on feedback and driving repeat business
Syracuse Univeristy
Student Services Assistant | Syracuse, NY | February 2023 - May 2024
Organized and coordinated workshops and career fairs, collaborating with department leadership to engage over 100 students, resulting in greater participation and positive feedback• Designed electronic and printed informational materials using Adobe InDesign and Photoshop to improve communication and support for student advising services
Student Services Assistant | Syracuse, NY | February 2023 - May 2024
Organized and coordinated workshops and career fairs, collaborating with department leadership to engage over 100 students, resulting in greater participation and positive feedback• Designed electronic and printed informational materials using Adobe InDesign and Photoshop to improve communication and support for student advising services
EDUCATION
Syracuse University
S.I. Newhouse School of Public Communications
Bachelor of Science in Advertising | Minor in Fashion
GPA: 3.7/4.0 | May 2026
S.I. Newhouse School of Public Communications
Bachelor of Science in Advertising | Minor in Fashion
GPA: 3.7/4.0 | May 2026
SKILLS
Software: Google Analytics • Google Suite (Gmail, Drive, Docs, Sheet, Slides) • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Microsoft Office (Excel, PowerPoint) • Canva • Instagram • TikTok • MRI Simmons • Mintel • Figma